Name: Events Management
Brand: Routledge
SKU: 9780367491840
Price: 4142.0 INR
Availability: InStock

Events Management

by Glenn Bowdin

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ISBN13: 9780367491840
Binding: Paperback
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: July 31, 2023
Pages: 824
Original Price: GBP 51.99
Language: English
Edition: N/A
Item Weight: 1780 grams
BISAC Subject(s): Industries / Hospitality, Travel & Tourism

About The Book

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.

This book has been dubbed 'the events management bible' and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

About The Author

Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK

Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia

Rob Harris - Director, Event Training Australia, Sydney, Australia

Leo Jago - Griffiths University, Brisbane, Australia

William O'Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia

Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia

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