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Events Spark Change: A Guide to Designing Powerful and Engaging Events
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Because of an idea learned at a conference, the chronic homeless rate in Utah decreased by 91% over a 10-year period. A series of cocoa symposiums resulted in a first-ever sustainable cocoa farming plan for the continent of Africa. The next generation workforce of science technology engineering and math is being built through a high school scholarship competition. What do these examples have in common? They were the product of an event. Have you ever considered that an event could change the world? Events Spark Change explores how to build strategic events to deliver powerful messages. Whether it's on your job or in your local community organizations, building an event can transform how to reach your target audiences - and create memorable and life-changing experiences. Featuring real-life event case studies produced by Jennifer Collins' company JDC Events, readers will explore the ins and outs of how to build engaging, memorable and successful events.
Jennifer D. Collins is President & CEO of JDC Events - an award-winning event design company based in the Washington, D.C. area. Having started the business as the sole employee in a basement apartment in Washington, D.C., she is proud to have built a multi-million-dollar company that not only positions corporate, government and nonprofit clients to build stronger brands, but also changes the lives of their beneficiaries by adopting new skills, learning new ideas that help others, or participating in memorable experiences.
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