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Existenzgründung by Andreas Wien

Existenzgründung

by Andreas Wien
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Book cover type: Paperback
  • ISBN13: 9783486587449
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter de Gruyter
  • Publication Date:
  • Pages: 215
  • Original Price: GBP 29.5
  • Language: German
  • Edition: N/A
  • Item Weight: 354 grams
  • BISAC Subject(s): Management and Leadership


Von der Idee bis zu den ersten Transaktionen

Für viele Existenzgründer bietet der Schritt in die Selbstständigkeit eine gro e Chance. So können Selbstständige ihre Arbeitszeit selbst einteilen und ihre Ideen umsetzen, ohne von Weisungen eines Arbeitgebers abhängig zu sein. Doch ist die Existenzgründung auch ein abenteuerlicher und riskanter Weg. Die Statistik von Unternehmensinsolvenzen der letzten Jahre zeigt deutlich, dass es vorwiegend junge Unternehmen sind, die bereits wenige Jahre nach ihrer Gründung Insolvenz anmelden müssen.

Dieses Buch gibt einen systematischen Überblick über die wesentlichen Probleme und Aspekte der Existenzgründung. Dabei wird der Weg von der Idee über die Unternehmensanmeldung bis hin zu den ersten geschäftlichen Transaktionen nachgezeichnet. Wichtige Vorüberlegungen wie die Standortwahl, die Wahl der Unternehmensform, steuerliche Aspekte, Businessplan, Marketing und Finanzierung werden ebenfalls mit einbezogen.

Diese Buch richtet sich in erster Linie an Studierende der Betriebswirtschaftslehre. Es ist jedoch auch ein hilfreicher Ratgeber für alle, die den Schritt in die Selbstständigkeit wagen wollen.

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