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Experiences of Emerging Economy Firms by Marin Marinov

Experiences of Emerging Economy Firms

by Marin Marinov
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Book cover type: Paperback
  • ISBN13: 9781349501205
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 245
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2015
  • Item Weight: 341 grams
  • BISAC Subject(s): Development / Economic Development, Management, and International / Economics & Trade

Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large variety of aspects associated with their functioning in both home and host contexts.

Marin Marinov is Professor of International Business at Aalborg University, Denmark. His research interests include internationalization of business, multinational firms and business development in emerging economies, as well as business policy and strategy. He has consulted for numerous multinational firms and national governments on country and firm-specific strategies in the process of internationalization. He is on the editorial board of several academic journals and periodicals, including Organization Studies, Journal of Islamic Marketing and Journal of Euromarketing. he has published 13 books, numerous book chapters and more than 90 articles in academic journals.

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