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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

by Antonia (EDT)/ Fyall, Alan (EDT)/ Kozak, Metin (EDT) Correia
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Current price ₹4,983.00
Original price ₹5,069.00
Original price ₹5,069.00
Original price ₹5,069.00
(-2%)
₹4,983.00
Current price ₹4,983.00

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Book cover type: Paperback
  • ISBN13: 9781911396987
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 280
  • Original Price: GBP 38.99
  • Language: English
  • Edition: N/A
  • Item Weight: 436 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilit

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