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Experiential Marketing: Integrated Theory & Strategic Application by Rose Leahy

Experiential Marketing: Integrated Theory & Strategic Application

by Rose Leahy
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Book cover type: Paperback
  • ISBN13: 9781529742183
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 272
  • Original Price: USD 112.0
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Marketing / Direct

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

Barry, Holly: -

Dr Holly Barry is the Brand Strategist in Barry Group, a leading wholesale distribution company in Cork, Ireland. Holly has vast experience in both academia having spent time lecturing in Munster Technological University and in marketing practice, working with leading national and international brands. It is Holly's ability to merge her experience from both realms that has led to her success to date, presenting at conferences throughout Europe and consulting with businesses on marketing effectiveness, brand development and marketing strategy.

Fenton, Pio: - Dr Pio Fenton is Head of Department of Marketing and International Business at Munster Technological University (MTU) where he has overseen the development of MTU's extensive suite of Marketing, Digital Marketing, Sales and International Business programmes. Graduating in 2001 with a Bachelor of Science in Computer Applications Dr Fenton went on to complete a PhD specialising in Artificial Intelligence applications for Productions Scheduling problems. Subsequently, Dr Fenton pursued research interests in topics as diverse as data-mining, mass-spectrometry interfaces and Project Management before participating in IESE's renowned Faculty Development Programme in Barcelona. In parallel to this Dr Fenton assumed a national leadership position within a suicide prevention organisation operating in Ireland and the UK. The Department of Marketing & International Business recently won a prestigious national Education award for its emphasis on Business Collaboration. The department is home to 950 students.

Leahy, Rose: - Dr Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University. Rose is an experienced academic, who has presented at conferences both nationally and internationally, and who also has published papers in international journals. Rose has over 20 years of teaching experience at third level to both undergraduate and postgraduate students and has also supervised many students successfully at both masters and doctorate level. She has extensive experience of working with companies and carrying out research for companies in the marketing discipline.

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