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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

by John O'Shaughnessy
Save 17% Save 17%
Current price ₹18,217.00
Original price ₹21,861.00
Original price ₹21,861.00
Original price ₹21,861.00
(-17%)
₹18,217.00
Current price ₹18,217.00

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Book cover type: Hardcover
  • ISBN13: 9780195071085
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford University Press
  • Publication Date:
  • Pages: 400
  • Original Price: GBP 127.5
  • Language: English
  • Edition: N/A
  • Item Weight: 790 grams
  • BISAC Subject(s): Economics / Theory

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

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