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Explorations in Consumer Culture Theory by John F. Sherry

Explorations in Consumer Culture Theory

by John F. Sherry , Eileen Fischer
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Book cover type: Hardcover
  • ISBN13: 9780415776400
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 224
  • Original Price: USD 255.0
  • Language: English
  • Edition: 1
  • Item Weight: 518 grams
  • BISAC Subject(s): NON-CLASSIFIABLE

This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual's relationship with the market.

John F. Sherry Jr. is the Herrick Professor of Marketing and Department Chair at the Mendoza College of Business, University of Notre Dame in Indiana.

Eileen Fischer is the Max and Ann Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University in Toronto.

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