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Exploring Esports: Players, Fans, and the Esports Industry by Hee Jung Hong

Exploring Esports: Players, Fans, and the Esports Industry

by Hee Jung Hong , Sungkyung Kim
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Book cover type: Paperback
  • ISBN13: 9781032665177
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 206
  • Original Price: GBP 41.99
  • Language: English
  • Edition: 1
  • Item Weight: 318 grams
  • BISAC Subject(s): Business Aspects

This fascinating new book lifts the lid on the rapidly growing esports industry to examine its human dimension, exploring the career paths, performance and wellbeing of esports players, as well as the marketing, media and venue strategies that can keep fans engaged across the life course.

Hee Jung Hong is Associate Professor in Sport at the University of Stirling, UK. Her research interests include career transitions in sport, dual careers of athletes, athletes' career development and management, athletes' welfare and wellbeing, and the application of sport psychology in esports.

Sungkyung Kim is Assistant Professor in Sport Management at the University of Stirling, UK. He has two primary areas of research that address contemporary challenges in public policy and consumer behaviour. The first strand of research focuses on policy public relations and the second centres on technology adoption to understand consumer behaviours.

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