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Exploring Media Research: Theories, Practice, and Purpose by Andy Ruddock

Exploring Media Research: Theories, Practice, and Purpose

by Andy Ruddock
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Book cover type: Hardcover
  • ISBN13: 9781473902534
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 129.0
  • Language: English
  • Edition: N/A
  • Item Weight: 704 grams
  • BISAC Subject(s): Media Studies

This book is a pragmatic guide to both gathering and analysing media data and helps readers make sense of how media are involved in politics, by bringing media research to life with vivid case studies.

Ruddock, Andy: - Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary "isms"; activism, sexism, Trumpism, and extremism.

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