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Exploring the Dynamics of Consumerism in Developing Nations by Ayantunji Gbadamosi

Exploring the Dynamics of Consumerism in Developing Nations

by Ayantunji Gbadamosi
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Book cover type: Hardcover
  • ISBN13: 9781522579069
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 330
  • Original Price: GBP 180.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1343 grams
  • BISAC Subject(s): Consumer Behavior

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

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