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Extension de la Marque by S, Sivaneshwaran

Extension de la Marque

by Sivaneshwaran S
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Book cover type: Paperback
  • ISBN13: 9786208636265
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 68
  • Original Price: USD 45.0
  • Language: French
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): Production & Operations Management

Ce livre explore le rôle médiateur de l'extension de la marque dans la relation entre la marque d'une entreprise et la valeur de la marque. Il examine comment les mentalités des clients - qu'elles soient favorables, neutres ou opposées - influencent le lien entre la gamme de produits et l'image de marque. L'étude met en évidence les défis auxquels sont confrontées les grandes marques d'électronique dans l'élaboration de stratégies de gamme de produits ou d'extension de marque et leur influence sur la croissance de l'entreprise. En outre, elle aborde les limites de la recherche en marketing, notamment l'évolution du comportement des consommateurs, les contraintes de temps, les coûts et la précision des données, en soulignant la nécessité d'une planification efficace des données pour faciliter la prise de décision.

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