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Eye Chart

by William Germano
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Current price ₹817.00
Original price ₹1,166.00
Original price ₹1,166.00
Original price ₹1,166.00
(-30%)
₹817.00
Current price ₹817.00

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Book cover type: Paperback
  • ISBN13: 9781501312342
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Academic
  • Publisher Imprint: Bloomsbury Academic
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 9.99
  • Language: English
  • Edition: N/A
  • Item Weight: 136 grams
  • BISAC Subject(s): Semiotics & Theory, Aesthetics, and Media Studies

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.

Desert nomads tested their vision by distinguishing a pair of stars. But we have since created more disquieting ways to test the strength of the eyes.

Reading the eye chart is an exercise in failure, since it only gets interesting when you cannot read any further. It is the opposite of interpretative reading, like one does with literature. When you have finished reading an eye chart, what exactly have you even read? From a Spanish cleric's Renaissance guide to testing vision, to a Dutch ophthalmologist's innovation in optical tech, to the witty subversion of the eye chart in advertising and popular culture, William Germano's Eye Chart lets people see the eye chart at last.

Object Lessons is published in partnership with an essay series in The Atlantic.

Bogost, Ian: - Ian Bogost is an author and an award-winning game designer. He is Barbara and David Thomas Distinguished Professor in Arts & Sciences, Director of Film & Media Studies, and Professor of Computer Science and Engineering at Washington University in St. Louis. Bogost is also Founding Partner at Persuasive Games LLC, an independent game studio, and a Contributing Editor at The Atlantic. Bogost is author or co-author of ten books, including Alien Phenomenology (2012)and Play Anything (2016).

Germano, William: - William Germano is Professor of English Literature at The Cooper Union for the Advancement of Science and Art, USA. His previous publications include The Tales of Hoffmann (2013) and Getting It Published: A Guide for Scholars and Anyone Else Serious about Serious Books (3rd edition, 2016). He writes a biweekly language blog for the Chronicle of Higher Education.

Schaberg, Christopher: - Christopher Schaberg is Director of the Program in Public Scholarship at Washington University in St. Louis, USA, and the author of The Textual Life of Airports (2012), The End of Airports (2015), Airportness (2017), The Work of Literature in an Age of Post-Truth (2018), Searching for the Anthropocene (2019), Pedagogy of the Depressed (2021), and Adventure: An Argument for Limits (2023), all published by Bloomsbury. He is also the founding co-editor (with Ian Bogost) of Bloomsbury's Object Lessons book series.

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