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Faça política: Conversas sobre liderança, estratégia e comunicação by Carrilho, Kleber

Faça política: Conversas sobre liderança, estratégia e comunicação

by Kleber Carrilho
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Book cover type: Paperback
  • ISBN13: 9798787844832
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 118
  • Original Price: USD 9.99
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): General

Você acha que o ambiente político é o ideal? Ou pensa que poderia ser diferente?

Se você acha que muita coisa pode mudar, assuma a liderança e faça política!

Nas conversas deste livro, você vai encontrar muito do que precisa para organizar a sua liderança, desenvolver as estratégias e a comunicação para conseguir mudar a sociedade.

Ele é voltado para os líderes, os futuros líderes e para quem quer trabalhar com consultoria ou comunicação de projetos políticos.

Em dez capítulos, você é convidado para dar dez passos para fazer um projeto de poder pessoal se transformar em um projeto político, que tenha capacidade de ser conhecido, defendido, multiplicado e, principalmente, votado.

  1. Observe os motivos que podem levar você a assumir a liderança política.
  2. Prepara-se para os desafios, reconhecendo as suas limitações e buscando conhecimento.
  3. Entenda as demandas das pessoas e da sociedade.
  4. Organize seus públicos e aprenda a compreender seus interesses.
  5. Administre o seu projeto político e a sua equipe.
  6. Defina objetivos estratégicos e os caminhos para alcançá-los.
  7. Construa um posicionamento claro e desenvolva as suas histórias.
  8. Comunique-se com competência, nas redes, nas ruas e em qualquer lugar.
  9. Desenvolva conteúdos para conquistar e manter os seus públicos.
  10. Faça um plano de ações e comece a construir o futuro.

Sobre o autor
Kleber Carrilho é um apaixonado por política desde muito pequeno. Estudou Ciências Sociais (Ciência Política) na Universidade de São Paulo, pós-graduação em Marketing, mestrado e doutorado em Comunicação, além de ter feito uma pesquisa na Universidade de Paris. É estrategista, palestrante, consultor, publicitário, professor de Marketing e Comunicação Política (USP) e de diversas outras disciplinas na área. Coordena campanhas eleitorais, escreve artigos artigos e faz análises na imprensa sobre a vida política brasileira.

Redes sociais:
No Instagram e no Twitter, @klebercarrilho
No Facebook, Kleber Carrilho
No LinkedIn, Kleber Carrilho, PHD

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