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Facteurs influençant le comportement de prescription de médicaments par les médecins by Bandi Viswanath

Facteurs influençant le comportement de prescription de médicaments par les médecins

by Bandi Viswanath , Subrato Kumar Dey , Ors Rao
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Book cover type: Paperback
  • ISBN13: 9786207937103
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 73.0
  • Language: French
  • Edition: N/A
  • Item Weight: 404 grams
  • BISAC Subject(s): Management

Notre étude est la première tentative sincère de comprendre les facteurs affectant le comportement de prescription des médecins respiratoires sur un marché de produits génériques de marque comme celui de l'Inde. Notre recherche a prouvé que les facteurs professionnels du médecin, les facteurs liés au produit et les traits de personnalité influencent la décision de prescription du médecin. Le modèle est unique et très pertinent pour les segments chroniques et le marché est dominé par les génériques de marque. Notre recherche a montré que les facteurs de promotion des produits ne pouvaient pas atteindre un niveau statistiquement significatif, ce qui indique que les champions de la marque de l'équipe marketing doivent procéder à un examen critique de la mise en oeuvre et de l'efficacité des composantes du marketing mix. Nous proposons l'adoption d'initiatives médico-marketing, qui serviront les objectifs de toutes les parties prenantes, comme les médecins, en vue d'une meilleure gestion des maladies et d'une amélioration de la qualité de vie des patients. Cela aidera les entreprises pharmaceutiques à combler le fossé et à travailler ensemble pour une meilleure gestion des maladies du point de vue des médecins, ce qui augmentera les possibilités que le médicament/produit/marque promu soit prescrit par le médecin aux patients.

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