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Factores críticos de sucesso para a adoção do comércio eletrónico no Zimbabué urbano by Langton Tavengwa

Factores críticos de sucesso para a adoção do comércio eletrónico no Zimbabué urbano

by Langton Tavengwa
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Book cover type: Paperback
  • ISBN13: 9786208520380
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 46.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Banks & Banking

O estudo explorou os factores críticos que determinam a adoção do comércio eletrónico nas zonas urbanas do Zimbabué, tendo como estudo de caso o Eco cash na zona urbana de Bulawayo. O estudo foi motivado pelo facto de a Econet estar a consumir 7 milhões de USD, 80% do seu orçamento de marketing, para 9 milhões de assinantes, mas, até à data, só se registaram 2,5 milhões de utilizadores de Eco cash num período de mais de 2 anos, o que está muito para além das suas expectativas, tendo em conta o seu rigoroso marketing e as promoções do produto. O investigador analisou vários textos e verificou que a literatura disponível e as provas empíricas sobre os factores críticos de sucesso para a adoção do comércio eletrónico no país eram limitadas, uma vez que este conceito é um fenómeno novo que tem vindo a ganhar popularidade nos últimos anos. Foram utilizados como sujeitos de investigação 1400 assinantes registados no sistema eco-cash, 400 utilizadores não registados no sistema eco-cash, 36 comerciantes que vendem dinheiro em eco-cash e 3 agentes do sistema eco-cash. As técnicas de recolha de dados manipuladas foram questionários abertos e fechados, incluindo entrevistas estruturadas e semi-estruturadas como instrumentos de investigação. O estudo adoptou uma abordagem metodológica mista de metodologia qualitativa e quantitativa.

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