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Factors Influence Space Tourism: Marketing Development by John Lok

Factors Influence Space Tourism: Marketing Development

by John Lok
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Book cover type: Paperback
  • ISBN13: 9798886677072
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Notion Press
  • Publisher Imprint: Notion Press
  • Publication Date:
  • Pages: 200
  • Original Price: GBP 20.99
  • Language: English
  • Edition: N/A
  • Item Weight: 368 grams
  • BISAC Subject(s): Asia / General

Lok emphasizes that the exorbitant price of a space tourism ticket remains the most substantial hurdle. For example, a suborbital flight can cost hundreds of thousands of dollars, while an orbital journey can run into the millions.[2] This pricing strategy inherently limits the market to an extremely wealthy niche, preventing broader public participation.[3] The development and operational costs of space vehicles, coupled with the specialized infrastructure required, contribute directly to these high ticket prices, making it challenging to reduce them significantly in the near term.[4]

Another critical factor highlighted by my opinion is the inherent risk associated with space travel. Despite advancements in aerospace engineering and safety protocols, the public perception of space travel still carries an element of danger, often fueled by past incidents and the extreme environment of space.

While companies like SpaceX and Blue Origin are investing heavily in safety and reliability, overcoming this psychological barrier for potential customers is crucial for market expansion. Public trust in the safety of these ventures will be paramount for sustained growth.

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