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Fashion Brand Merchandising by Gordon T. Kendall

Fashion Brand Merchandising

by Gordon T. Kendall
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₹10,241.00
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Book cover type: Hardcover
  • ISBN13: 9781563675614
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Fairchild Books & Visuals
  • Publisher Imprint: Fairchild Books & Visuals
  • Publication Date:
  • Pages: 388
  • Original Price: GBP 80.0
  • Language: English
  • Edition: N/A
  • Item Weight: 816 grams
  • BISAC Subject(s): Fashion & Accessories and Industries / General

Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need to know to work successfully in the industry.
Instructors, contact your Sales Representative for access to Instructor's Materials.

Kendall, Gordon T.: - Gordon T. Kendall is a freelance author and lecturer based in Dallas, Texas.

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