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Fashion Branding Unraveled

by Kaled K. Hameide
Save 35% Save 35%
Current price ₹3,107.00
Original price ₹4,779.00
Original price ₹4,779.00
Original price ₹4,779.00
(-35%)
₹3,107.00
Current price ₹3,107.00

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Book cover type: Paperback
  • ISBN13: 9781563678745
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Fairchild Books & Visuals
  • Publisher Imprint: Fairchild Books & Visuals
  • Publication Date:
  • Pages: 290
  • Original Price: GBP 38.99
  • Language: English
  • Edition: N/A
  • Item Weight: 794 grams
  • BISAC Subject(s): Industries / Fashion & Textile Industry and Fashion & Accessories

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Hameide, Kaled K.: - Kaled K. Hameide is a tenured Associate Professor based at Montclair State University.

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