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Fashion-Ology: An Introduction to Fashion Studies

by Yuniya Kawamura , Joanne B. Eicher
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Current price ₹1,916.00
Original price ₹3,192.00
Original price ₹3,192.00
Original price ₹3,192.00
(-40%)
₹1,916.00
Current price ₹1,916.00

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Book cover type: Paperback
  • ISBN13: 9781474278478
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Publishing (UK)
  • Publisher Imprint: Bloomsbury Visual Arts
  • Publication Date:
  • Pages: 168
  • Original Price: GBP 24.99
  • Language: English
  • Edition: 2nd Edition
  • Item Weight: 290 grams
  • BISAC Subject(s): Fashion & Accessories

This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, social construct. With accessible overviews of key debates, issues and perspectives, the book provides a complete exploration of the field, and features a wide range of international case studies which bring the theory to life. Updated with two new chapters on subcultures and the impact of technology, along with guides to further reading and a student guide to sociological research in fashion, this is essential reading for anyone studying fashion, sociology, anthropology, and cultural studies.

Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Doing Research in Fashion and Dress (2011), Fashioning Japanese Subcultures (2012), and Sneakers (2016).

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