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Fashion Trends and Forecasting: The Fashion Futurists' Toolkit by Eunsuk Hur

Fashion Trends and Forecasting: The Fashion Futurists' Toolkit

by Eunsuk Hur , Caroline Hemingray , Stephen Westland
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Book cover type: Hardcover
  • ISBN13: 9781032541846
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 160.0
  • Language: English
  • Edition: 1
  • Item Weight: 631 grams
  • BISAC Subject(s): Industries / Fashion & Textile Industry

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.

Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK.

Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.

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