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Fast Food Globalization in the Provincial Philippines by Ty Matejowsky

Fast Food Globalization in the Provincial Philippines

by Ty Matejowsky
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Book cover type: Hardcover
  • ISBN13: 9780739139882
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 172
  • Original Price: GBP 85.0
  • Language: English
  • Edition: N/A
  • Item Weight: 341 grams
  • BISAC Subject(s): Anthropology / Cultural & Social

Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

Ty Matejowsky is associate professor in the Department of Anthropology at the University of Central Florida.

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