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Fattori critici di successo per l'adozione del commercio elettronico nello Zimbabwe urbano by Tavengwa, Langton

Fattori critici di successo per l'adozione del commercio elettronico nello Zimbabwe urbano

by Langton Tavengwa
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Book cover type: Paperback
  • ISBN13: 9786208520113
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 46.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Banks & Banking

Lo studio ha esplorato i fattori critici che determinano l'adozione del m-commerce nello Zimbabwe urbano, prendendo in considerazione un caso di studio di Eco cash nella città di Bulawayo. Lo studio è stato spinto dal fatto che Econet sta consumando 7 milioni di dollari USA, pari all'80% del suo budget di marketing, per raggiungere 9 milioni di abbonati, ma ad oggi sono stati registrati solo 2,5 milioni di utenti di Eco cash in un periodo di oltre 2 anni, il che va ben oltre le sue aspettative, considerando il suo rigoroso marketing e la promozione del prodotto. Il ricercatore ha esaminato la letteratura e ha notato che la letteratura disponibile e le prove empiriche che elaborano i fattori critici di successo per l'adozione del m-commerce nel Paese sono limitate, poiché questo concetto è un fenomeno nuovo che sta guadagnando popolarità negli ultimi anni. Come soggetti della ricerca sono stati utilizzati 1400 abbonati registrati a eco-cash, 400 utenti non eco-cash, 36 fatturatori di eco-cash e 3 agenti di eco-cash. Le tecniche di raccolta dei dati utilizzate sono state i questionari aperti e chiusi e le interviste strutturate e semi-strutturate come strumenti di ricerca. Lo studio ha adottato un approccio metodologico misto di metodologia qualitativa e quantitativa.

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