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Feminists, Feminisms, and Advertising: Some Restrictions Apply

by Kim Golombisky , Peggy J. Kreshel , Jillian M. Báez
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₹15,362.00
Original price ₹15,362.00
Original price ₹15,362.00
₹15,362.00
Current price ₹15,362.00

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Book cover type: Hardcover
  • ISBN13: 9781498528269
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 408
  • Original Price: USD 147.0
  • Language: English
  • Edition: N/A
  • Item Weight: 817 grams
  • BISAC Subject(s): Communication Studies

This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.

Kim Golombisky is associate professor and graduate director in the Department of Women's and Gender Studies at the University of South Florida.

Peggy J. Kreshel is associate professor of advertising at the Grady College of Journalism and Mass Communication and affiliate faculty member of the Institute for Women's Studies at the University of Georgia.

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