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Fernsehen in Den USA: Neuere Entwicklungen Von Fernsehmarkt Und Fernsehwerbung by Christian Bachem

Fernsehen in Den USA: Neuere Entwicklungen Von Fernsehmarkt Und Fernsehwerbung

by Christian Bachem
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Book cover type: Paperback
  • ISBN13: 9783531127392
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 410
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1995
  • Item Weight: 658 grams
  • BISAC Subject(s): General

Die umfassende Darstellung ist eine der ersten deutschsprachigen Dokumentationen, die sich mit neueren Entwicklungen des amerikanischen Fernsehmarktes und der Fernsehwerbung auseinandersetzt. Die ausführliche und systematische Betrachtung hilft, die vielen unscharfen und oft widersprüchlichen Eindrücke, die hierzulande über das amerikanische Fernsehen bestehen, zu ordnen. Im Mittelpunkt steht die Frage nach den Strategien, mit denen Fernsehsender und Werbungtreibende im Kampf um Zuschauerzahlen auf Programmvermehrung, Werbeflut und Zapping reagieren. Die Ergebnisse dienen als Grundlage für eine abschlie ende Diskussion der Entwicklung des deutschen Fernsehmarktes.

"(...) wer tiefer in diese Materie eindringen will, dem sei Christian Bachems kenntnisreiche und detaillierte Analyse 'Fernsehen in den USA' empfohlen."
Film & TV Kameramann

"(...) Es gelingt dem Autor in sehr anschaulicher und durchweg überzeugter Manier, die andauernden Kämpfe und Verdrängungswettbewerbe darzustellen (...) und den Leser nicht mit wissenschaftlichen Modellen zu belästigen. (...)"
Rundfunk und Fernsehen

"(...) Ein hervorragend geschriebenes, populärwissenschaftliches Buch über das amerikanische Fernsehen, das im deutschen Sprachraum seinesgleichen sucht."
Prof. Dr. Lutz Erbring

Dr. Christian Bachem promovierte am Fachbereich Kommunikationswissenschaften der FU Berlin und ist Director Strategic Planning / Marketing Services bei der Pixelpark Multimedia-Agentur, Berlin, sowie Lehrbeauftragter an der HdK Berlin und der Freien Universität Berlin.

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