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Finanzwirtschaft in Der Internetökonomie by Harald Meisner

Finanzwirtschaft in Der Internetökonomie

by Harald Meisner
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Book cover type: Paperback
  • ISBN13: 9783658337148
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 228
  • Original Price: EUR 46.72
  • Language: German
  • Edition: 3. Aufl. 2021
  • Item Weight: 400 grams
  • BISAC Subject(s): Corporate Finance / General

Dieses Buch thematisiert den Zusammenhang zwischen Inhalten von Finanzprodukten und den Transaktionsmöglichkeiten von unterschiedlichen Portalen, auf denen Finanzprodukte dargestellt und gehandelt werden können. Je besser ein Nutzer ein Finanzprodukt versteht, umso souveräner wird er damit umgehen. Ein Nutzer kann dann leicht erkennen, ob sich ein Projekt oder Produkt lohnt oder nicht. Wenn ihm dann auch noch bewusst ist, dass er gefühlsmä igen Verzerrungen unterliegt, fällt ihm eine realistische Einschätzung noch leichter. Harald Meisner geht dabei sowohl auf die Transaktionsmöglichkeiten im B2C-, im B2B- also auch im C2C-Bereich ein.

Professor Dr. Harald Meisner ist Studiengangsleiter Betriebswirtschaftslehre an der Rheinischen Fachhochschule Köln.

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