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Finden und gefunden werden - Strategien der Partnerwahl und Selbstdarstellung bei der Online-Partnersuche by Canaud, Audrey

Finden und gefunden werden - Strategien der Partnerwahl und Selbstdarstellung bei der Online-Partnersuche

by Audrey Canaud
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Book cover type: Paperback
  • ISBN13: 9783640942299
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Media Studies

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,0, Technische Universität Chemnitz (Institut für Medienforschung), Veranstaltung: Seminar Kommunikations- und Interaktionsformen mit neuen Medien, Sprache: Deutsch, Abstract: Die bei der Online-Partnersuche zur Verfügung gestellten Informationen lassen potenzielle Partner transparenter und leichter auffindbar erscheinen. Auch Plattformen wie "neu.de" oder "eDarling" bewerben diesen Vorteil mit Slogans wie "Hier verliebt man sich!" oder "Einfach den richtigen Partner finden." und versprechen, mit ein paar Klicks den Partner fürs Leben zu finden. Das Internet wird somit als "Partnermarkt" immer attraktiver und populärer1. Zwar bietet das Web 2.0 in der Tat vielversprechende technische Möglichkeiten zur Partnerfindung, jedoch ist nicht zu vernachlässigen, dass dabei im virtuellen Raum veränderte Wahrnehmungsbedingungen herrschen, die eine Anpassung der Partnerwahlstrategien erfordern. Es stellt sich somit die Frage, mit welchen Strategien das erfolgreiche Auffinden eines Partners über virtuelle Plattformen überhaupt möglich ist und wie mit der Fülle an verfügbaren digitalen Informationen umgegangen wird, um die passende Person herauszufiltern und diese auf Authentizität zu prüfen. Ebenso stellt sich die Frage, wie und mit welchen Mitteln die digitale Selbstdarstellung erfolgt, um von passenden Personen gefunden und kontaktiert zu werden. Diese Fragen werden im Laufe der vorliegenden Arbeit beantwortet.

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