From the Inside Flap
The Fisher Investments On series is designed to provide individual investors, aspiring investment professionals, and students the tools necessary to understand and analyze investment opportunities--primarily for investing in global stocks. Each guide is an easily accessible primer to economic sectors, regions, or other components of the global stock market. While this guide focuses specifically on Technology, the basic investment methodology is applicable for analyzing any global equity category, regardless of the current macroeconomic environment.
Following a top-down approach to investing, Fisher Investments on Technology can help you make more informed decisions, specifically within this dynamic arena. It skillfully addresses how to determine optimal times to invest in Technology, what Technology industries are likely to do better, and how individual stocks can benefit in various environments. The global Technology sector is complex, covering many industries and countries with unique characteristics. Using the framework found here, you can discover how to identify their differences, spot opportunities, and avoid major pitfalls.
Divided into three comprehensive parts--Getting Started, Technology Details, and Thinking Like a Portfolio Manager--Fisher Investments on Technology
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Discusses the high-level economic, political, and sentiment drivers of the Technology sector
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Details many of the challenges Technology firms face, including historical examples of how these challenges have been met and overcome
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Walks you through the eight industries--as well as the sixteen sub-industries--within the global Technology sector and reveals how they operate and what drives their profitability
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Delves into top-down investment methodology as well as individual security analysis
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Covers the entire global Technology investment universe and its diverse components--from software and computers to semiconductors and communications equipment
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Outlines a five-step process to help differentiate firms in this field--designed to help you identify ones with the greatest probability of outperforming
Filled with in-depth insights and expert advice, Fisher Investments on Technology provides a framework for understanding this sector and its industries to help you make better investment decisions--now and in the future. With this book as your guide, you can gain a global perspective of the Technology sector and discover strategies to help achieve your investing goals.
About Fisher Investments Press
Fisher Investments Press brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and New York Times bestselling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience--from novices to enthusiasts to professionals.
BRENDAN ERNE is an equity research analyst at Fisher Investments, focusing on the Global Technology sector. He is also a contributing columnist for MarketMinder.com. Erne received a BA in finance from Washington State University. Prior to joining Fisher Investments, he worked as a financial advisor for Ameriprise Financial in Bellevue, Washington. Originally from Redmond, Washington, Erne currently resides in San Francisco.
ANDREW S. TEUFEL has been with Fisher Investments since 1995, where he currently serves as a Co-President and the Director of Research. Prior to joining Fisher Investments, he worked at Bear Stearns as a corporate finance analyst in its Global Technology Group. Teufel also instructs at many seminars and educational workshops throughout the United States and United Kingdom, and has lectured at the Haas School of Business at UC Berkeley. He is also the Editor in Chief of MarketMinder.com. Teufel is a graduate of UC Berkeley.
