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Flavours of Origin: An Insight on Purchase of GI Products of Kerala

by Dr Manoj M
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Current price ₹1,505.00
Original price ₹1,644.00
Original price ₹1,644.00
Original price ₹1,644.00
(-8%)
₹1,505.00
Current price ₹1,505.00

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Book cover type: Paperback
  • ISBN13: 9798896735649
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Notion Press
  • Publisher Imprint: Notion Press
  • Publication Date:
  • Pages: 138
  • Original Price: GBP 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 450 grams
  • BISAC Subject(s): Research

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

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