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Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics

by Alane L. Presswood
Save 17% Save 17%
Current price ₹10,793.00
Original price ₹12,952.00
Original price ₹12,952.00
Original price ₹12,952.00
(-17%)
₹10,793.00
Current price ₹10,793.00

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Book cover type: Hardcover
  • ISBN13: 9781498593687
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 172
  • Original Price: GBP 85.0
  • Language: English
  • Edition: N/A
  • Item Weight: 427 grams
  • BISAC Subject(s): Communication Studies

This book examines how and whywomen use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

Alane L. Presswood is director of forensics and professor in the Department of Communication and Media at West Chester University.

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