Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

by Mark Pendergrast
Save 22% Save 22%
Current price ₹1,862.00
Original price ₹2,393.00
Original price ₹2,393.00
Original price ₹2,393.00
(-22%)
₹1,862.00
Current price ₹1,862.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781541606012
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Basic Books
  • Publisher Imprint: Basic Books
  • Publication Date:
  • Pages: 560
  • Original Price: GBP 18.99
  • Language: English
  • Edition: N/A
  • Item Weight: 817 grams
  • BISAC Subject(s): Industries / Food Industry and United States / 20th Century

The fizzy, "marvelously entertaining" (Los Angeles Times) story of the world's favorite beverage

For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation--modern capitalism.

With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--and with a new afterword bringing the story up to today--this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is "The Real Thing."

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as "Coca-Cola Row." Pendergrast is also the author of Uncommon Grounds and many other books. He lives in Vermont.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us