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For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

by Mark Pendergrast
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Current price ₹1,537.00
Original price ₹2,024.00
Original price ₹2,024.00
Original price ₹2,024.00
(-24%)
₹1,537.00
Current price ₹1,537.00

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Book cover type: Paperback
  • ISBN13: 9780465029174
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Basic Books (AZ)
  • Publisher Imprint: Basic Books (AZ)
  • Publication Date:
  • Pages: 523
  • Original Price: USD 22.99
  • Language: English
  • Edition: Revised, Expand
  • Item Weight: 704 grams
  • BISAC Subject(s): Corporate & Business History, Industries / Food Industry, and United States / General

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."

Mark Pendergrast is an independent scholar who brews a fantastic cup of coffee. He is the author of many books, including For God, Country and Coca-Cola. He lives in Vermont.

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