Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

by James T. Kitchens , Larry Powell
Save 17% Save 17%
Current price ₹5,326.00
Original price ₹6,392.00
Original price ₹6,392.00
Original price ₹6,392.00
(-17%)
₹5,326.00
Current price ₹5,326.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781498507240
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 124
  • Original Price: GBP 41.99
  • Language: English
  • Edition: N/A
  • Item Weight: 205 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

James T. Kitchens is president of the Kitchens Group, a national public opinion research firm.

Larry Powell is professor in the Department of Communication Studies at the University of Alabama at Birmingham.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us