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Français des Entreprises by Bienvenue Bekone Bekone

Français des Entreprises

by Bienvenue Bekone Bekone
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Book cover type: Paperback
  • ISBN13: 9786209585401
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Universitaires Europeennes
  • Publisher Imprint: Editions Universitaires Europeennes
  • Publication Date:
  • Pages: 156
  • Original Price: GBP 59.94
  • Language: French
  • Edition: N/A
  • Item Weight: 218 grams
  • BISAC Subject(s): General

Cet ouvrage du Dr Bienvenue BEKONE BEKONE se pr�sente comme une refondation p�dagogique majeure: en revisitant les techniques d'expression fran�aises � l'aune des exigences contemporaines du BTS, du HND, de la Licence professionnelle et du MBA, il �rige la ma�trise de la langue en instrument strat�gique d'insertion et de r�ussite. L'auteur, alliant rigueur acad�mique et pertinence op�rationnelle, scrute les usages du fran�ais dans des secteurs aussi divers que la sant�, l'agriculture, le tourisme, l'h�tellerie, le g�nie civil ou l'entrepreneuriat, et propose des mod�les, des grilles d'analyse, des �preuves-types ainsi que des pistes de r�forme curriculaire adapt�es aux r�alit�s du march� de l'emploi. Par son style soutenu, sa densit� intellectuelle et son engagement pour une p�dagogie int�gr�e, ce livre s'impose comme une r�f�rence incontournable pour enseignants, �tudiants, formateurs et d�cideurs, faisant de la langue fran�aise non seulement un outil de communication, mais un vecteur d'�mancipation, de professionnalisation et de transformation sociale.

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