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Franchise: The Golden Arches in Black America by Marcia Chatelain

Franchise: The Golden Arches in Black America

by Marcia Chatelain
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Book cover type: Paperback
  • ISBN13: 9781631498701
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Liveright Publishing Corporation
  • Publisher Imprint: Liveright Publishing Corporation
  • Publication Date:
  • Pages: 336
  • Original Price: USD 18.95
  • Language: English
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): African American & Black, Corporate & Business History, and Industries / Food Industry

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain's Franchise investigates the complex interrelationship between black communities and America's largest, most popular fast food chain. Taking us from the first McDonald's drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power--economic and political--and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Chatelain, Marcia: - Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC.

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