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Franchising in America: The Development of a Business Method, 1840-1980 by Thomas S. Dicke

Franchising in America: The Development of a Business Method, 1840-1980

by Thomas S. Dicke
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Book cover type: Paperback
  • ISBN13: 9780807843789
  • Binding: Paperback
  • Subject: N/A
  • Publisher: University of North Carolina Press
  • Publisher Imprint: University of North Carolina Press
  • Publication Date:
  • Pages: 216
  • Original Price: USD 50.0
  • Language: English
  • Edition: New ed
  • Item Weight: 327 grams
  • BISAC Subject(s): Corporate & Business History

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.

Originally published in 1992.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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