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Franquiciamente: Extracta el verdadero saber hacer de los mejores franquiciadores. by Mariano Alonso

Franquiciamente: Extracta el verdadero saber hacer de los mejores franquiciadores.

by Mariano Alonso
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₹1,947.00
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Book cover type: Paperback
  • ISBN13: 9788417277369
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lid Publishing
  • Publisher Imprint: Lid Publishing
  • Publication Date:
  • Pages: 356
  • Original Price: USD 19.99
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Franchises

Con más de un millar de empresas y cerca de 75 000 negocios integrados, la franquicia ha tenido un espectacular desarrollo en los últimos vein­te años en España. Hoy ya representa el 11 % de la facturación del comercio minorista y es una fuente inagotable de creación de puestos de trabajo y autoempleo.
Presenciar en primera fila este crecimiento y esta apasionante forma de hacer negocios proporciona al autor una visión general de cómo este tipo de acuerdos empresariales ha contribuido al desarrollo de nuestras estructuras comerciales y de la economía en general.
En Franquiciamente, Mariano Alonso aporta su experiencia y su particular visión como consultor sobre aspectos de interés básicos para franquiciadores y franquiciados mediante cuarenta breves lecturas. Consejos prácticos relaciona­dos con las principales áreas de organización y funcionamiento de una cadena de franquicias y recomendaciones profesionales sobre lo que debe ser una correcta propuesta de negocio y la relación empresarial entre ambas partes: aspectos estratégicos y de viabilidad, expansión de la marca, captación e integración de nuevos franquiciados, etc.
Una lectura imprescindible que aporta una visión actualizada de los grandes retos y desafíos a los que se enfrenta este sistema de asociación empresarial.

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