From Fields to Fortunes: The Strategy Behind Africa Feeding Itself and the World
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Africa is often described as a continent of potential. But potential does not feed nations. Strategy does. In From Fields to Fortunes, Dr. Godwin Kojo Ayenor - one of West Africa's most experienced agricultural and rural development practitioners - draws on more than three decades of hands-on experience across farms, ministries, boardrooms, and rural communities to answer one urgent question: How can Africa realistically feed itself and the world?
This is not a motivational book about agriculture. It is a strategic blueprint. Blending field experience with policy insight, data, and systems thinking, Dr. Ayenor reveals why well-intentioned programmes fail, why farmers remain disconnected from markets, and why food systems collapse without coordination, financing, and accountability. From participatory research breakthroughs in Ghana's cocoa belt to digital farming platforms, warehouse receipt systems, and the promise of AfCFTA, the book connects policy to practice and shows how agriculture becomes profitable when treated as a business, not a subsidy. Twelve chapters cover the barriers built into African food systems, the proven solutions already working at scale, and the specific actions that policymakers, investors, farmers, youth, women, and development professionals must take now.
From Fields to Fortunes is the essential companion to Gold or Life? - together forming The Land & Legacy Collection, the twin-book campaign that confronts what is destroying Africa's agricultural future while building the strategy to secure it. Written for policymakers, investors, development professionals, agribusiness leaders, students, and anyone who believes Africa's food future must be designed with intention. This book is the foundation of a larger vision - one that moves agriculture from survival to strategy, and from fields to fortunes.
Ayenor, Godwin Kojo: - "Godwin Kojo Ayenor, PhD, is one of West Africa's most experienced agricultural and rural development practitioners. Born in Ghana and trained in Cuba and the Netherlands, he has spent over 30 years at the intersection of field research, policy design, and agricultural transformation. As CEO of STRED Consult Ltd., he has served as principal author of Ghana's National Agricultural Policy, led UNDP environmental and socioeconomic assessments, and designed programmes for FAO, ILO, USAID, GIZ, the World Bank, and the European Union. He is the founder of the STRED Digital Farming and Development Institute - one of West Africa's leading platforms for mobile-first agricultural education. From Fields to Fortunes is his first public book, offering a rare window into the thinking behind Africa's agricultural future."
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