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From GDPR confusion to privacy first marketing by Specht, Vibeke

From GDPR confusion to privacy first marketing

by Vibeke Specht
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Book cover type: Paperback
  • ISBN13: 9788797643808
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lex Futura Scientia APS
  • Publisher Imprint: Lex Futura Scientia APS
  • Publication Date:
  • Pages: 236
  • Original Price: GBP 19.5
  • Language: English
  • Edition: 1. Auflage
  • Item Weight: 236 grams
  • BISAC Subject(s): General

Written by a marketer who unknowingly spoke fluent "cookish", part of teams running retargeting campaigns and hoarding personal data while treating the GDPR as just another compliance headache. That is, until she was forced to take a closer look. Privacy First Marketing is, in part, a personal journey from unaware participant to what-on-earth-have-I-been-doing, and in part, a practical guide for navigating a fundamentally rigged marketplace. It breaks down privacy regulations and information technology into human speak, grounding it in historical and current context. Said about the book: "I've read it. And I'm getting this one for our entire marketing department!" Zorana Frydal Privacy Officer at Stena Metall AB "The book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how, is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style!" Richard Andersson Group Digital Manager at Trelleborg

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