Name: From Oberoi to Oyo
Brand: India Portfolio
SKU: 9780143428374
Price: 260.0 INR
Availability: InStock

From Oberoi to Oyo

by Chitra Narayanan

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ISBN13: 9780143428374
Binding: Paperback
Subject: N/A
Publisher: India Portfolio
Publisher Imprint: India Portfolio
Publication Date: July 4, 2022
Pages: 288
Original Price: INR 399.0
Language: English
Edition: N/A
Item Weight: 240 grams
BISAC Subject(s): Accounting / General

About The Book

How did the top three the Taj, the Oberoi, ITC hotels come to dominate the Indian hotel landscape? What are the challenges thrown by the disrupters OYO, Airbnb, TreeBo? What does the future hold? A hotel, both emotionally and experientially, touches all over lives the first date, the first job interview, wedding anniversaries, celebrations, memorable experiences are all linked to it. Based on the author's years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It captures the enormous shifts taking place in this colourful industry as guest preferences and consumer profiles change and technology unleashes disruptions. Who are the players and how are they coping with these changes? The book answers these and many more such questions. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store in the future

About The Author

Chitra Narayanan is a Delhi-based journalist who keeps an interested gaze on consumer behaviour. She is currently an editorial consultant with The Hindu Business Line, and in her two-and-a half-decade-long journalistic career has had stints with BW Businessworld, Business Today, Economic Times and Business Standard. She has also written for the Mint and Telegraph. She has written widely on marketing strategy, workplaces, travel and hospitality. A lover of crime fiction and a fan of P.G. Wodehouse, she would love to write an old-world mystery with a hotel as a setting.

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