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Führend Innovieren by Werner Seidenschwarz, Friedrich Nitschke, Wolfgang Plischke

Führend Innovieren

by Werner Seidenschwarz , Friedrich Nitschke , Wolfgang Plischke
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Book cover type: Hardcover
  • ISBN13: 9783658054670
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 168
  • Original Price: USD 39.99
  • Language: German
  • Edition: 2015
  • Item Weight: 377 grams
  • BISAC Subject(s): Management

Warum innovieren manche Unternehmen erfolgreicher als andere? Welches Unternehmensverst�ndnis steckt dahinter? Wer sind die F�hrungspers�nlichkeiten, die mit und in ihren Unternehmen f�hrend und nachhaltig innovieren?

Friedrich Nitschke, Wolfgang Plischke und Siegfried Russwurm erl�utern im Gespr�ch mit Werner Seidenschwarz, wie Innovationen in ihren Unternehmen entstehen und umgesetzt werden. Das Werk f�hrt den Leser dabei mithilfe innovativer Erfolgsgeschichten - wie dem project i von BMW, der SIMATIC von Siemens oder dem Aspirin von Bayer - hinter die Kulissen.

Mit zahlreichen Beispielen zu radikalen Durchbruchsinnovationen und nachhaltigen Innovationsmustern f�r Unternehmer, Manager und allen an Innovationen interessierten Lesern.

Prof. Dr. Werner Seidenschwarz führt ein Management Consulting-Unternehmen für Strategie, Innovation und Vertrieb. Mit seiner vielbeachteten Dissertation zum Target Costing innovierte er eine heute etablierte Managementmethodik zum Entwickeln profitabler Produkte. Seit seiner Habilitation zum Führen unternehmerischen Wandels lehrt(e) er u.a. an der TU München, der London School of Economics und der National University of Singapore.

Dr. Friedrich Nitschke ist seit 36 Jahren bei BMW, heute Geschäftsführer der BMW M GmbH und war vorher u.a. Mitglied des Führungstandems bei MINI und verantwortlich für die Vorentwicklung, Forschung und die Fahrzeugkonzepte von BMW.

Prof. Dr. Wolfgang Plischke ist seit 34 Jahren im Bayer-Konzern. Bei der Entstehung des Buches ist er Innovationvorstand der Bayer AG und Vorstand der Robert-Koch-Stiftung.

Prof. Dr. Siegfried Russwurm ist seit 22 Jahren bei Siemens und heute Mitglied des Vorstands, Chief Technology Officer und Personalvorstand des Unternehmens.

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