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Führung Von Franchisesystemen: Führungstypen -- Einflußfaktoren -- Verhaltens- Und Erfolgswirkungen by Jörg Meurer

Führung Von Franchisesystemen: Führungstypen -- Einflußfaktoren -- Verhaltens- Und Erfolgswirkungen

by Jörg Meurer
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Book cover type: Paperback
  • ISBN13: 9783409136945
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 406
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1997
  • Item Weight: 694 grams
  • BISAC Subject(s): Economics / General

Der Autor ermittelt fünf unterschiedliche Typen der Führung von Franchisesystemen und analysiert deren Verhaltens- und Erfolgswirkungen. Die Untersuchung beinhaltet wichtige Implikationen für die Franchisepraxis, erweitert aber auch den betriebswirtschaftlichen Kenntnisstand zur situativen Führung komplexer Netzwerke.

P'V-Text: Franchising hat in den vergangenen zehn Jahren national wie international an Bedeutung gewonnen. Es stellt sich die Frage nach der erfolgreichen Führung von Franchisesystemen.
Jörg Meurer ermittelt auf der Basis einer umfassenden empirischen Erhebung im Franchisesektor fünf Typen der Systemführung, die sich durch Unterschiede in der Zusammenarbeit zwischen Systemzentrale und Franchisenehmern auszeichnen. Darauf aufbauend untersucht der Autor die Ursachen für die Herausbildung unterschiedlicher Führungstypen in Systemzentralen. Schlie lich werden die Verhaltens- und Erfolgswirkungen der Führung analysiert. Der Verfasser identifiziert situativ vorteilhafte Typen der Systemführung, die wichtige Implikationen für die Franchisepraxis beinhalten und gleichzeitig den betriebswirtschaftlichen Kenntnisstand zur situativen Führung komplexer Netzwerke erweitern.

Dr. Jörg Meurer promovierte bei Prof. Dr. Dr. h.c. H. Meffert am Institut für Marketing der Universität Münster. Er ist heute in der Praxis tätig.

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