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Functional Analysis of Political Television Advertisements

by William L. Benoit
Save 17% Save 17%
Current price ₹6,361.00
Original price ₹7,634.00
Original price ₹7,634.00
Original price ₹7,634.00
(-17%)
₹6,361.00
Current price ₹6,361.00

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Book cover type: Paperback
  • ISBN13: 9781498525350
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 284
  • Original Price: GBP 49.99
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots--primary versus general, incumbents versus challengers--and discusses the development of political ads over time.

William L. Benoit is professor of communication studies at Ohio University.

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