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Fundamentals of Digital Marketing

by Preeti Shrivastava , Shallu Bains
Save 12% Save 12%
Current price ₹5,663.00
Original price ₹6,452.00
Original price ₹6,452.00
Original price ₹6,452.00
(-12%)
₹5,663.00
Current price ₹5,663.00

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Book cover type: Paperback
  • ISBN13: 9786208009502
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 51.0
  • Language: English
  • Edition: N/A
  • Item Weight: 200 grams
  • BISAC Subject(s): Management

This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention.

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