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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers by James M. Greenfield

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

by James M. Greenfield
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Book cover type: Hardcover
  • ISBN13: 9780471209874
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 578
  • Original Price: USD 80.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1012 grams
  • BISAC Subject(s): Nonprofit Organizations & Charities / General and Finance / General

From the Back Cover

FUNDRAISING FUNDAMENTALS

"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses... my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations."

-Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel Former Chair of the Association of Professionals Foundation Board Adjunct Professor of Philanthropy, Columbia University

Proven methods and techniques for running a successful annual giving campaign

Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:

  • How to find likely first-time donors
  • Membership organizations and donor clubs
  • Methods of donor renewal, upgrading, and reward
  • Recruiting and training volunteer solicitors
  • Multimedia and Internet soliciting techniques

JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.

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