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Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers

by Kenneth R. Davis
Save 17% Save 17%
Current price ₹5,415.00
Original price ₹6,498.00
Original price ₹6,498.00
Original price ₹6,498.00
(-17%)
₹5,415.00
Current price ₹5,415.00

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Book cover type: Paperback
  • ISBN13: 9780807868614
  • Binding: Paperback
  • Subject: N/A
  • Publisher: University of North Carolina Press
  • Publisher Imprint: University of North Carolina Press
  • Publication Date:
  • Pages: 240
  • Original Price: USD 52.5
  • Language: English
  • Edition: New ed
  • Item Weight: 318 grams
  • BISAC Subject(s): Industries / Manufacturing

The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability.

Originally published in 1957.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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