Fútbol: El Juego Infinito / Football Infinite Game: The New Football as a Symbol of Globalization
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«El futbol es un juego emocionante que, sin embargo, no tiene corazón.
No existe ningún otro fenómeno social que, como el futbol, se haya adaptado con más naturalidad a la globalización. A pesar de tratarse de un juego en apariencia tan primitivo y alérgico en su práctica a la tecnología, se ha incorporado con enorme facilidad a todos los vehículos de comunicación: prensa, radio, televisión, internet y todas las variables de redes sociales existentes y por venir. En este proceso, se ha convertido en un negocio planetario que explota la emoción, que necesita de héroes y al que ya no le alcanza el resultado para seducir. Un juego de pobres que mueve una industria de ricos. En Futbol: el juego infinito, Jorge Valdano repasa los diferentes actores que participan en este espectáculo, y describe cómo cada uno de ellos se ha adaptado a esa nueva realidad global del futbol. Cómo el juego en sí mismo ha cambiado, transformando el papel de los entrenadores y de los jugadores, a quienes ha convertido en nuevos héroes planetarios. Explica cómo, en definitiva, el futbol es hoy un negocio sin fronteras que genera una emoción en perpetua renovación, y que convierte a los aficionados en clientes. ENGLISH DESCRIPTION "Soccer is an exciting game that, nevertheless, has no heart." There is no other social phenomenon like soccer that has adapted more naturally to globalization. Despite its appearance as a primitive game that is practically alergic to technology, it has been incorporated with ease into all means of communication: print, radio, television, Internet, and all the variations of social networks that are around now and in the future. And in this process, it has become a global business that plays on emotion, that needs heroes, and that never ceases to seduce. A poor man's game that moves a rich man's industry.Jorge Valdano nació en Las Parejas, provincia de Santa Fe, Argentina, y casi lo hizo con un balón en los pies. Ha sido jugador y entrenador de élite en equipos de dos continentes, como el Newell's Old Boys de Rosario, con el que ganó un campeonato argentino, o el Real Madrid, con el que consiguió dos ligas (otra más como entrenador) y dos Copas de la UEFA. Con la Selección Argentina ganó el Mundial de México 1986. En el Real Madrid ha ocupado el cargo de director deportivo y el de director general. También ha dirigido la Escuela de Estudios Universitarios Real Madrid en la Universidad Europea, especializada en educación superior. Además, ha sido socio fundador de la empresa Makeateam y colabora con diversos medios de comunicación, como las cadenas ser y Bein Sports en España, así como TV Azteca y el diario Récord en México. También imparte conferencias a nivel internacional.
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