Game Changers: How Name, Image, and Likeness Law Creates College Millionaires

Name: Game Changers: How Name, Image, and Likeness Law Creates College Millionaires
Brand: American Bar Association
SKU: 9781639056415
Price: 6547.0 INR
Availability: InStock

by Mitchell F. Crusto

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ISBN13: 9781639056415
Binding: Paperback
Subject: N/A
Publisher: American Bar Association
Publisher Imprint: American Bar Association
Publication Date: November 25, 2025
Pages: 264
Original Price: USD 59.95
Language: English
Edition: N/A
Item Weight: 386 grams
BISAC Subject(s): Sports

About The Book

There has been a revolution in college sports. Few developments in the history of college athletics have caused as much controversy, change, and discussion as the legal recognition of student-athletes' ownership of their name, image, and likeness (NIL).

Game Changers demystifies NIL law through case studies of the most successful college NIL millionaires: Caitlin Clark, Olivia Dunne, Bronny James, Arch Manning, Angel Reese, Shedeur Sanders, and Bryce Underwood. Readers will learn the history of NIL, from college players' struggles for their rights to, in many cases, fortune and fame. It unveils ten NIL power secrets of college NIL millionaires. Further, it guides college athletes non-athletes, and others in critical strategies, skills, and techniques.

About The Author

Crusto, Mitchell F.: - Mitchell "Mitch" Crusto is the Henry F. Bonura Jr. Distinguished Professor of Law at Loyola University New Orleans. His legal scholarship focuses on the intersections between law, society, and equality, with an emphasis on property rights. He is a leading scholar on name, image, and likeness law, having published seminal law review articles with Harvard University, Stanford University, the University of Miami, Washington & Lee University, and the Journal of Legal Aspects of Sport. He has a J.D. from the Yale Law School, an M.A. from Oxford University, England (Marshall Scholar), and a B.A. from Yale College.

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