Name: Gamification Marketing for Dummies
Brand: For Dummies
SKU: 9781119663973
Price: 1778.0 INR
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Gamification Marketing for Dummies

by Zarrar Chishti

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ISBN13: 9781119663973
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: October 6, 2020
Pages: 384
Original Price: USD 29.95
Language: English
Edition: N/A
Item Weight: 409 grams
BISAC Subject(s): E-Commerce / Digital Marketing

About The Book

Grow your customer base with games!

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.

Use games to increase customer engagement and marketing results
Learn how to choose or commission the right games for your market
Plan and execute a successful gamification strategy
Learn from data generated inside your game for valuable market insights

From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

About The Author

Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.

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