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Gegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung by Oppermann, Svenja

Gegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung

by Svenja Oppermann
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Book cover type: Paperback
  • ISBN13: 9783346732064
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 22.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 41 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Nürnberg früher Fachhochschule, Veranstaltung: Marktforschung, Sprache: Deutsch, Abstract: Warum liegt seit kurzer Zeit die Lieblingsschokolade eines Konsumenten zwei Reihen weiter oben im Supermarktregal als bisher? Will der Produkthersteller es seinen Kunden bequemer machen? Verkauft sich die Schokolade auf Augenhöhe besser? Und falls ja - wer hat das denn herausgefunden? Diese Fragen stellen sich, wenn die Verbraucher ihren Einkauf erledigen und ihre Augen über die Regale schweifen lassen. Könnte die geänderte Produktplatzierung das Ergebnis einer Umfrage oder eines Experiments sein? Um auf die Frage nach der angewandten Forschungsart eine Antwort geben zu können, müssen die Möglichkeiten von Problemstellung und passender Lösungsfindung in der Marktforschung durchleuchtet werden. Diese Arbeit stellt diese Facetten dar; sie nutzt dabei die wissenschaftliche Methode der Inhaltsanalyse.

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